Apply now »
Requisition ID:  13954
Posted date:  8 Jun 2026

Senior Digital Content Officer

Team: Communications & Consultation team

Job Family: Providing - CBG11

Salary: £41,042 - £44,296 per annum pro rata

Hours: Full-time, 37 hours per week

Location: You will be expected to attend a CBC office location as often as needed to carry out your role, which will be no less than once per month.

Contract Type: Hybrid - Permanent 

Closing Date: 1st July 2026 

Interview Date: w/c 13st July 2026

 

More about the role:

Help us tell the stories and share information that matters to our residents.

 

This is more than a content role. It’s about shaping how people experience their council - making information clearer, campaigns more impactful and our digital channels genuinely engaging.

 

You’ll create, curate and elevate content that connects with people across Central Bedfordshire. Working across social, email, web and more, you’ll bring ideas to life in ways that feel relevant, timely and accessible. You’ll spot trends, use insight to guide decisions and look for smarter, more creative ways to reach residents.

 

No two days are the same. You might be planning a multi-channel campaign one day, building web content or testing new formats the next. Working closely with teams across the council and within communications, you’ll deliver joined-up digital activity that strengthens our voice and builds trust.

 

You’ll also play a key role in maintaining consistency, helping ensure everything we share feels like us: clear, confident and human.

 

Why join us?

 

We’re a council that’s constantly evolving - investing in digital (such as a new CMS), improving how we communicate and connecting better with our communities. You’ll play a key role in shaping campaigns, testing new approaches and raising the standard of our digital content.

 

You’ll join a collaborative, supportive team that works across the organisation and values ideas, trust and impact. There’s real opportunity to grow your skills, develop your expertise and help shape the future of our digital work.

 

If you’re creative, curious and driven to improve content, this is a chance to make a real difference.

 

Experiences

  • Proven experience delivering integrated digital campaigns across web, social and email
  • Strong social media management and email marketing skills, including content planning, scheduling, moderation and optimisation
  • Experience creating and maintaining web content using a CMS, with strong usability and accessibility focus (SEO desirable)
  • Confident using analytics and insight tools (e.g. Google Analytics) to measure performance and inform decisions
  • Experience working with multiple stakeholders in a complex organisation.

 

Competencies

  • Content & storytelling: Produces clear, engaging and accessible content for different audiences and channels
  • Social & digital expertise: Understands platform best practice, trends and optimisation techniques
  • Web & user focus: Creates user-centred web content, applying accessibility and continuous improvement principles
  • Insight-led: Uses data and audience insight to evaluate and improve content and campaigns
  • Campaign delivery: Plans and delivers end-to-end, integrated campaigns
  • Brand & consistency: Maintains a consistent tone of voice and visual identity
  • Collaboration & influence: Works effectively across teams and advises stakeholders with confidence
  • Creative & adaptable: Brings fresh ideas and responds quickly to changing priorities.

 

 

Our Offer

We have a number of rewards and benefits available to our staff, to view these please visit our Rewards and Benefits page

 

Our aspiration is to be a truly flexible employer.  We welcome discussion on location, hours and working pattern as part of the application process.

 

----------------------------------------------------------------------------------------------------------------

 

You will be expected to demonstrate how you meet the key accountabilities and competencies in this Recruitment Pack.

 

Our Competency Framework and Qualification Guidance are to be read in conjunction with our Recruitment Pack.

 

For an informal discussion about this position, please contact: Oliver Drackford at Oliver.Drackford@centralbedfordshire.gov.uk

 

----------------------------------------------------------------------------------------------------------------

 

To maintain a fair and consistent approach for applicants, it is Central Bedfordshire Council's policy to only consider applications made via our online application system and we therefore thank you for not submitting your application offline.

 

Our National Careers Service team offer a free monthly workshop covering CV writing and how to complete the statement sections of the Central Bedfordshire Council online application form. This MS Teams workshop is open to anyone from the UK and lasts around 1.5 hours.  Please book your place here.

 

More information about this service can be found here: Support getting into work or learning | Central Bedfordshire Council

Apply now »